The phenomenon with young cute boys, singing about nice things is huge in Japan.
Band after band are taking over the top lists. And the target group is mostly young woman.
Right now, one of the hottest bands are in Stockholm. The duo Tegomass is here to record material for their video.
And yesterday they had a live at Spy Bar. Erik Klarén went to Spy Bar and found a huge group of, almost religious, fans.
- I think my life energy will be finished after this, because I've used it all this week. I'm twice as hyper as I usually am this week.
It's about happy, cute teenageboys who're singing innocent about nice things. A milliard industry back in Japan.
Songs are taking over lists, and the cute boys constantly appears on strange game shows on Japanese television. Everyone knows who they are.
And today one of the most popular boys here as the duo Tegomass in Stockholm, to record a video for their new song that still hasn't been released in Japan.
Written by a swede, with keyed fiddle in the background, the song are being launched as the groups swedish song.
And to get that in the video a live have been arranged at Spy Bar, to entice swedish fans so they can shout in front of the cameras.
It's totally crowded in the stairs up to Spy Bar when I arrive. You can almost touch the exaggerated and expectant atmosphere.
Sandra Axelsson and Hanna Grönvik, who came here from Dalarna to experience the japanese popstars here on Spy Bar, is completely speeded.
Like everyone else here. It's easy to be dragged into.
- I'm happy!
- I feel so happy, I like...wanna meet them NOW!
- I was nervous like shit yesterday. I wasn't able to sit down in school. It was up and down all the time, running around.
- Last..last Thursday it was...that was when I found out I was actually going. And...I couldn't concentrate on anything in school.
Sandra and Hanna was standing pretty close the beginning of the line. And I was trying to go downstairs. The crowd went down and out on the street. There stands Isabella Sandström, freezing.
- They are very...it's something you can listen to when you're very sad. You get all happy, because they're so cute and great.
I go back inside, up the stairs, past another hundred girls to get back upstairs.
In a room separated from the fans Tegomass are being interviewed for TV.
I sit down, together with Marita Lindqvist. She's increasing the age by the fans a lot.
Marita has written a book about the japanese boyband phenomenon.
(Marita) - I've always liked this teenageidol cult. That you have a idol that's kind of unreal, and not a regular person. But someone who's much better, cuter, more innocent. And something that is just pure imagination. So it's a lot of this imagination that you like. You don't really want them to be as regular real people. You want that idolimage of them.
(Erik) - How much irony are actually built-in in this?
(Marita) - In Japan there's not any irony at all. It's dead serious, and I also think that the fans who're here..there's no irony either. So it's..there's no irony, it's just real love.
Marita's phone are constantly calling. She's not just a fan, she's even a some kind of arranger here. She tells me that after the live there will be a long greeting ceremony, where all the fans have to queue to shake their hands.
But then there's this thing about language.
(Marita) - They probably think it's very hard, since they're singing a text they can't understand at all. They know what it's about, there's a japanese text also, but they can't speak a lot of words. I even think talk better swedish than english by now.
(Erik) - It's a bit strange...
(Marita) - It's very strange, actually (laughs). For us it's very strange with someone who can't speak english.
The communication between the boys and the audience become not much words. The question is if words actually are needed.
Everybody smiles, some are screaming.
(Tegomass) Vi är Tegomass! (We are Tegomass!)
(Massu) Jag heter Takahisa Masuda (I'm Takahisa Masuda)
(Tegoshi) Jag heter Yuya Tegoshi (I'm Yuya Tegoshi)
(still Tego) Listen to a song...Miso Soup.
(the song begins)
Somewhere in the song I can feel it happening. It's just impossible to resist. And finally I become a part of the fans.
After the live I stand in the line together with Emma Johansson. We talk about what to say to the boys when you shake their hands.
- Do I have to say anything? I don't think I can do that.
(Erik) - For how long have your been looking forward to this?
- For very long, since I heard about it for the first time, for a couple of months ago.
Then it's my turn and I think "What the hell..I have to say something" and they only understand a few things in english.
"I love you"? I got pulled in, and I wasn't meant to. I go outside again to find Emma Johansson to ask her if she got as embarrased as me.
On the way I meet Isabella Sandström again, the girl who were freezing on the street before the live.
- It was very special. Ehm...I was very nervous, but it was great. They...they're great! I don't wanna go home (laughs).
(Erik) - But they say you have to go.
- Mmm, it's a pity..
(he finds Emma now)
(Erik) - Hey, how was it? What did you say?
(Emma) - It was good..I said "Tack så mycket"...and they said "Tack så mycket". Oh god..I can't talk properly.
(Erik) - Just before it...earlier when we talked, what were you going to say?
(Emma) - I didn't think about it, I was completely empty...up there.
(Erik) - What are you doing after the live?
(Emma) - I want to see them again.
(Erik) - Are you thinking about going to Japan, then?
(Emma) - Yes, I'm going to Japan.
(Erik) - When?
(Emma) - In December.